Promote your products and services online
Digital marketing is the act of promoting products and services through channels such as social media, search engines, websites and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices connected to the internet.
How we do digital marketing
- Search engine optimization (SEO)
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Content marketing
How many people are looking at the billboards anymore? Chances are they’ll be looking at their phone! That’s why we are using 5 different types of digital marketing strategies to ensure that your product and services will get to your targeted audience.
Before we choose the right type of a digital marketing strategy or strategies we conduct a detailed research of your business online presence in search engines and social media and together we set the goals and targeted audience.
Search engine optimization (SEO)
Search engine optimization is the process of taking a website or a web page and optimizing it so search engines like Google show it in the top unpaid results when someone searches for something relative to the web page content. That said, we can help you with the right content, make it easily accessible and increase your website’s visibility by playing according to the search engine’s rules.
Social Media Marketing (SMM)
Many consumers today are highly reliant on social media platforms such as Facebook, Twitter, LinkedIn and Instagram and they spend many hours staying connected each day. This has created a great marketing opportunity for businesses and organizations to promote their products and services to a huge audience of potential clients.
Together we can take your social media channels to the next level targeting the right people who have great interest in your product and services. If you don’t have any social accounts don’t worry, we can create them for you! We can take care of your weekly social media posting and sharing, banner and content creation, the promotion of ad campaigns and regularly monitor your accounts to inspect for problems and get statistics on user engagement.
Pay-per-click advertising (PPC)
Pay-per-click is a common digital marketing technique in internet marketing. This method allows us to place ads on search engines (e.g. Google), social media platforms (e.g. Facebook, Twitter, Instagram), and third-party websites, paying a fee whenever someone clicks on the ad. Consider this as a way of buying visits to your site instead of trying to achieve it organically. Google Ads is the most popular PPC advertising system in the world. When used correctly PPC can bring a great return for your business.
It is essential to have great content in order to succeed in any form of marketing. Content marketing is all about storytelling. If you have a poor story then no one will listen to it. The attention will always go to those who tell great stories.
By providing high quality relevant content on a regular basis you are building a strong relationship with your audience and when the time comes for customers to make a purchase decision they will already know, trust and prefer you over your competitors. Together we can achieve this!